Ericaamerica

Fashion in Pakistan

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Expert Name Fashion in Pakistan
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ericaamerica is an Australian Menswear label started by Erica Wardle and Lucas Bowers in 2001. ericaamerica is known for its sharp technical cuts, historical references and "unorthodox blend of sheer cheek and arch elegance” [1] which has been referred to, by critics, as "uber masculine".
Published Date : 2/7/2015
By :PK Mart

Detail

Ericaamerica:

vericaamerica is an Australian Menswear label started by Erica Wardle and Lucas Bowers in 2001. ericaamerica is known for its sharp technical cuts, historical references and "unorthodox blend of sheer cheek and arch elegance” which has been referred to, by critics, as "uber masculine".

Education and Career:

Designers Erica Wardle and Lucas Bowers were trained in costuming, bespoke millinery and fine arts respectively and bring to their clothing a background in theatrical costuming, dance costuming and a variety of other art practices. Erica Wardle studied costume and millinery at the Western Australian Academy of Performing Arts (WAPAA) and worked with performance groups Chrissie Parrot Dance Company and Skadada early in her career, opening her first store as a fashion designer at the age of 19. Lucas Bowers studied painting at the Curtin University School of Art and worked as a graphic designer before moving into fashion. The pair established ericaamerica in 2001, winning the nation wide Mercedes Benz Start Up Award and debuted at Australian Fashion Week in 2002. The label's reputation as an innovator was quickly established, with fashion magazine Australian Style noting "ericaamerica is re-inventing menswear with a focus on garment cut and construction”..

Fashion Collections:

The label has released nine commercially available collections, and is known for its commitment to releasing collections with a strong thematic focus. The juxtaposition of historical garment reference with contemporary sub-cultural influences is a consistent element of an aesthetic described by Harper’s Bazaar as "Victorian dandies meet modern tailoring” Ericaamerica's reputation for theatrical catwalk shows gained prominence with the presentation of their 2003 runway collection "Revival" which saw them "dubbed the fashion prodigies from the west and according to critics, set a new tone for menswear presentations where the "models tread the black catwalk like evil dandies of a new fashion millennium”  Slender suits were tailored with custom made textiles, a feature the label has come to be known for.

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